Co-Founder, Square Global
BiswaroopPadhi is the Co-founder and Principal Partner of Square Global and responsible for the overall vision, strategy and execution of Marketing, Product & Research divisions of the organization.
His passion lies in Marketing and Communications, and his role at Square Global is to help grow the global business by devising strategic value propositions for differential customer segments, market planning, brand & product development, consumer acquisition, communication & media planning, owning the brand & customer experience, market research and training & processes. Biswaroop is also one of the key members building the digital marketing strategy for the company.
Prior to co-founding Square Global, Biswaroop was involved in formulating and executing the Digital Media Campaign of the PM candidate of the winning party in General Elections 2014. He is also a Branding & Digital Marketing consultant to numerous Ministries & Sr. Govt. functionaries and departments. He teaches Marketing, Brand & Product Management and Entrepreneurship in various B-Schools.
His expertise hails from his intrapreneurialexperience with leading companies across Telecom (Tata Teleservices), Personal Finance (GE Money), Banking (Citibank), Education Consulting (IMS Learning Resources, Learnpedia), Vocational Training (Landmark Academy) and Media (DainikBhaskar Group).
Biswaroop is an alumnus of ICFAI Business School, where he pursued his MBA in Marketing and Finance. Prior to MBA, he graduated in B.E. (Civil Engineering) from Nagpur University.