Balaji Muralidharan

Balaji is currently driving IBMs marketing outreach to the larger technology ecosystem of Start-ups, Developers, ISVs and partners . As part of this role he is responsible for market segment management

, offerings classification and management, Inside Sales Marketing, Digital- Drive to web and Channel Marketing. Balaji previously led marketing for IBMs SMB and Mid Market segment and was regional marketing manager for East India , Bangladesh, Nepal and Bhutan before that. Balaji spends most of his time finding new ways to engage with start up organizations and help ease the entry of Developers and Start ups on IBMs platform